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Course Level:Undergraduate
Next Start Date: February 2023
Duration: 1 Year
Campus Location: University Square Campus, Luton
Attendance: Full-time

About the course

This one-year course is for those who have already completed two years of undergraduate-equivalent study in a related subject (Level 4 and 5 or 240 credits) and wish to gain a degree in Business Administration with a specific focus. It opens the door to a range of rewarding careers in the business sector and marketing.

With its dynamic blending of theory and practice, this highly vocational degree explores the latest developments in marketing, communications, digitisation and social media. There is also a clear focus on developing your employability: the course builds your understanding of the core principles of business knowledge and operations, taking a global perspective and covering a variety of organisations, from small/medium businesses to multinationals and new ventures.

Using real-life case studies and practical exercises, you explore marketing thought and practice across the globe, analysing and reflecting on key marketing decisions. You learn to apply established techniques - such as problem-solving, critical thinking and analysis - to solve real-life problems while challenging marketing concepts and data.

With this degree, you should have already studied marketing or business administration at an appropriate level or have substantial, relevant work experience in the field. You will be ready to extend your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in marketing, in the UK and abroad.

Why choose this course?

  • Study advanced topics in business, including research methods and strategic management, while developing your knowledge of global marketing and marketing management
  • Be part of a thriving international Business School with plenty of support from our expert academic team, who cover a wide range of international business fields
  • Learn from a research-active academic team, in an international faculty recognised for their top-level research
  • Study at a Business School with partners across the world, giving you the cross-cultural perspectives you need to work in the global market
  • Benefit from regular interaction with industry professionals, helping you to progress seamlessly into employment in the marketing industry
  • As a graduate, this degree opens a career path into areas such as integrated brand communications; specialist marketing; advertising and client-side brand management; business-to-business marketing; industrial marketing; and marketing roles within not-for-profit organisations. You can also further your studies on one of our specialist Masters programmes such as MSc Marketing, MSc Digital Marketing and MSc International Business

Course Leader - Dr Khalid Samara

I am a Lecturer in the Department of Strategy and Management, where I teach a variety of strategic management subjects on both undergraduate and postgraduate courses.

My primary teaching interests are in the areas of change management, leadership, and information systems strategy.

My current research focuses on the interplay between organisational change behaviours and individual differences to knowledge management sharing practices.

 
Find out more about Dr Khalid Samara
The campus where this course is taught

Units

  • Global Marketing Strategy (MAR034-3) Compulsory
  • New Advancements In Business (BSS064-3) Compulsory
  • Strategic Management For Business (SHR016-3) Compulsory
  • Topical Marketing Communications Practice (MAR031-3) Compulsory

The underpinning philosophy of all assessments is to develop both your knowledge and skills to enter employment as a confidently with a strong base from which to meet your own aspirations. The aim is for you to become an independent and self-directed lifelong learner. Apart from the formal assessments there will be an emphasis on self, peer and group assessment.

Tutors will provide feedback on formative assessments to support your development of good academic practice.All assessments are rooted in authentic and practical scenarios are designed to ensure that no credit can be awarded for work that cannot be confirmed to be that of the student submitting.

To facilitate learning for all students a range of assessment methods are used throughout the course, including:Business Reports to demonstrate contextual insight and professional practice;Individual written reports based on gathering and analysing information using a subject specific methodology are used to assess case studies or group work.

Formative group presentation. At level 6 you are treated as an independent learner, and both the dissertation unit (New Advances in Business) and the Strategic Management unit provide opportunities for you to draw together your business knowledge in an individual and more independent manner. In all units you will find assessment support in terms of careful briefing, and the completion of formative stages with detailed feedback designed not only to benchmark your performance but also to give you insights into how you can improve your work.

Reasons to study in the Business School


A BSIS school - Business School Impact System


Holder of the Bronze Award among 21 Business Schools in the country for start-up and business growth advice


CIPD approved


Professional body exemptions, ACCA, AIA


Our graduates have created 870 start-up businesses since the 2014/15. Read more.

Entry Requirements

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

T: +44 (0)1582 743500
E: admission@beds.ac.uk

As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

Clicking this card will take you to https://www.ucas.com/ucas/tariff-calculator

Entry Requirements


We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

T: +44 (0)1582 743500
E: admission@beds.ac.uk


As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details


Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team


You will focus on employability throughout your studies, starting with working on real life case studies in your first few weeks. The practice-based part of the curriculum continues throughout your studies with guest lecturers, optional weekly discussion groups and case studies in seminars to help you develop your knowledge and understanding of a wide range of industry sectors.

The approach adopted in this course helps you to develop and enhance your transferable skills as well as interpersonal skills and in turn enhance your employability. This means that whilst you are gaining academic knowledge in addition you are also developing practise expertise.

Fees and Funding

The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year.

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the academic year 2022/23 is £13,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Fees and Funding


The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year.

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard undergraduate tuition fee for the academic year 2022/23 is £13,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Extra Costs

Find out more about additional costs while studying at Bedfordshire. Click here.
Clicking this card will take you to /howtoapply/money/extra-costs/

How to Apply

Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS

EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online

Find out more about how to apply as an International student

How to Apply


Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS


EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form


International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online

Find out more about how to apply as an International student

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