• Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
• Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
• Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities.
• Develop your CV with the option of a placement in an events organisation during your final year.
• Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
• Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case stu

Units

• Business Of Events Management (TAL030-1) Compulsory
• Business Practice Explored (BSS005-1) Compulsory
• Consumer Behaviour (MAR022-1) Compulsory
• Event Planning And Operations (TAL023-1) Compulsory
• Principles Of Marketing (MAR001-1) Compulsory
• Using Data To Build Business Practice (BSS004-1) Compulsory
• Career In Practice (MAR027-2) Compulsory
• Events And Destination Marketing (TAL046-2) Compulsory
• Events And Urban Regeneration (TAL028-2) Compulsory
• Festival And Special Events (TAL047-2) Compulsory
• Risk And Crisis Management In Events Management (TAL039-2) Compulsory
• Tourism And Events (TAL048-2) Compulsory
• Continuing Professional Development (MAR027-3) Compulsory
• Event Planning In Practice (TAL031-3) Compulsory
• Managing Sporting Events (TAL033-3) Compulsory
• Research Methods (TAL034-3) Compulsory
• Research Project (TAL035-3) Compulsory
• Strategic Management For Hospitality And Events (TAL036-3) Compulsory

In line with the Business Schools commitment to practice-based education, a large part of the assessment will relate to the demonstration of your ability to undertake event planning, design and practice. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learnt. All of this comes together in being able to demonstrate rigorous events practice for business. To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will encounter many different kinds of assessment methods, with different levels of difficulties according to the specific year you are in. In the first year most of your assessments will be based on group work, individual oral and poster presentations; in the following year they are based on tests and written assignments (e.g. essays, case studies, report).

The course aims to develop your employability by involving you in the application of concepts in industry-related scenarios and practice-based experiences. In this way, you will develop and apply the skills necessary to work in the events industry. The distinctiveness of the course is reflected in the practice-based employability initiatives of the Business School, such as the practice weeks: you will be trained on attributes and behaviours that employers wish to see in their graduate recruits such as confidence, negotiation, time management, team work and planning. Each year of study makes use of practice-based learning (e.g. case studies drawn from industry and real-life briefs put together by event practitioners) and you will develop specific skills and capabilities related to events management. You will also experience inputs by ex-alumni, managers, through visits and guest lectures, enabling you to create your own professional expertise for future job opportunities.