Key Facts
About the course
Marketing embraces psychology, consumer behaviour, management, innovation, sociology and popular culture and is central to life in the 21st century.
Marketing graduates, with understanding of the dynamics of modern business marketing, are highly employable, and this professionally-accredited degree will ensure you are up-to-date with developments in communications, digital and social media as well as essential business functions like finance, HRM and operations.
After studying buyer behaviour, marketing data analysis, branding, competition, and media and communications, combine it all in practical assignments.
Why choose this course?
- Learn from staff with extensive industry experience as you engage with real marketing projects
- Study the latest marketing developments ensuring you graduate with up-to-date knowledge
- Develop your career opportunities with an optional placement and links to industry practitioners
- Gain knowledge of marketing and communications areas including management, marketing in contemporary contexts, marketing data and international business
- Explore a range of potential career options including sales, brand management, business development, market research, communications and customer liaison
- Benefit from studying a degree accredited by the Chartered Institute of Marketing (CIM), with an optional placement (sandwich) year.
In each year of study, you will be involved in practical marketing projects from real companies and you will interact with professional practitioners, allowing you to engage with theory and practice and encourage you to make links between your studies and workplace practice.
This provides you with an understanding of modern business marketing and will ensure that you are up-to-date with developments in communications, digital and social media, as well as business functions like finance, HRM and operations.
Our professionally-accredited course will provide you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.
After graduation, this could provide a great way to start your marketing career and save you time and money towards your professional marketing qualification.
Unit Information - What will I learn?
Units
- Business Practice Explored (BSS005-1) Compulsory
- Consumer Behaviour (MAR022-1) Compulsory
- Customer Relationship Management (MAR018-1) Compulsory
- Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Using Data To Build Business Practice (BSS004-1) Compulsory
- Brand Management (MAR016-2) Compulsory
- Career In Practice (MAR027-2) Compulsory
- Contemporary Issues In Marketing (MAR030-2) Compulsory
- Interactive Marketing Management (MAR032-2) Compulsory
- Marketing Communications In The Digital Age (MAR021-2) Compulsory
- Strategy And Innovation (BSS029-2) Compulsory
- Continuing Professional Development (MAR027-3) Compulsory
- Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
- Marketing In A Global Context (MAR014-3) Compulsory
- Preparation For Specialist Research Project (MAR029-3) Compulsory
- Specialist Research Project (MAR030-3) Compulsory
- Topical Marketing Communications Practice (MAR031-3) Compulsory
How will I be assessed?
The assessment strategy supports the courses focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
Entry Requirements
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 80 points with 64 points from 2 A level passes at C or above
- At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
- At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
- A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
Entry Requirements
UK
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 80 points with 64 points from 2 A level passes at C or above
- At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
- At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
- A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
EU
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details
International
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
How will this course improve my career prospects?
The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.
The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications, specialist marketing or in-house functions e.g. advertising, client-side brand management, business to business marketing, industrial marketing and for Not for Profit organisations.
Alternatively, you may want to further your studies in specialist areas of marketing communications e.g. corporate communications, media planning, or take a Masters programme including MA Marketing, MSc Marketing Communications, and some MBA programmes.
Marketing provides you with a hands-on approach to gaining skills in a fast-paced marketing environment. You will learn from our academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects. Lecturer
Fees and Funding
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year.
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
The full-time standard undergraduate tuition fee for the academic year 2020/21 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The University reserves the right to increase tuition fees by no more than inflation.
Fees and Funding
UK
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
EU
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year.
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
International
The full-time standard undergraduate tuition fee for the academic year 2020/21 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The University reserves the right to increase tuition fees by no more than inflation.
Extra Costs
Luton Campus Centre
The Campus Centre brings together all our student services under one roof including the Students’ Union and spaces to eat, drink, relax and learn.
There's a large central lecture theatre as well as a range of study rooms & breakout spaces on the upper floors.
Luton Campus Library
The library is a modern 9-storey building dedicated to study and learning.
As well as traditional library provisions it offers individual and group study spaces, a cafeteria on the ground floor and a ‘Study Hub’ offering guidance and workshops on academic writing and research skills to ensure all Bedfordshire students get the help they need to succeed in their studies.
Beds SU
When you join the University of Bedfordshire, you don't just join the university - you also become a member of Bedfordshire Students' Union (Beds SU)!
Beds SU is led by four Student Officers - a President and three Vice Presidents - who are elected annually by University of Bedfordshire students to lead the Students' Union.
We are here to help every student at the University of Bedfordshire get the most out of their university experience. We campaign on issues that you care about, as well as provide lots of opportunities for you to meet new people, develop your skills, campaign for change and try something new.
Aspire Gym
The Aspire Gym has state of the art cardiovascular equipment with smart phone compatibility. There is also an extensive range of fixed resistance machines and a small free weights area.
Changing rooms with showers and lockers are available for members to use.
Luton Campus Accommodation
The University guarantees accommodation to all new students. Fitzroy Court and Wenlock Court, the two main halls of residence, are located on campus so getting to lectures, shopping in town and participating in events and activities is easy.
STEM building
The STEM building is home to courses in the subject areas of science, technology, engineering and mathematics.
Opened in Autumn 2019, its cutting edge facilities provides four computer laboratories; workshops for subjects such as automotive engineering, cyber-security and robotics, along with three large teaching labs, and four specialist containment labs.
How to Apply
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
How to Apply
UK
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
