About the course
Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications, digital and social media as well as essential business functions like finance, human resource management and operations.
Hear about the course from Giles Robertson, course leader of BSc Marketing
Central to life in the 21st century, marketing embraces psychology, management, sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour, marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing, making links between your studies and workplace practice. You also work on practical marketing projects from real companies, learning from professional practitioners.
Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.
"I appreciate all the help you’ve given me over the years and would like you to know that you’ve made a huge impact in my life, for which I will forever feel grateful! Thanks for being such great mentors!"
Recent graduate winner of Executive Dean’s award
Why choose this course?
- Industry Expert Panel and constant opportunities with live projects - partner logos listed above
- Study the latest in marketing and communications developments across contemporary contexts, including international business
- Learn from staff with extensive industry experience while working on real marketing projects
- Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
- Benefit from a degree that allows you to step into a marketing career using your CIM qualification
- Develop your career opportunities with a year’s fee-free placement in industry (see below), building your experience, adding to your CV and helping you make contacts for the future
- If you need a step up into higher education, take the degree over four years and start with a Foundation Year (see below)
- Thriving Marketing Club with external events
- Accredited by Charted institute of Marketing Silver and The Institute of Data & Marketing (IDM)
- The University has been awarded second place in the UK in the 2022/23 People & Planet University Green League (first in England) for commitment to a sustainable teaching environment
Want to know more about the units on the course? Watch these tasters:
Accreditations
- Charted institute of Marketing
- Institute of Data & Marketing (IDM)
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
Units
- Academic Skills For Business (SHR008-1) Compulsory
- Anatomy Of A Successful Marketer (MAR025-1) Compulsory
- Consumer Behaviour (MAR022-1) Compulsory
- Customer Relationship Management (MAR018-1) Compulsory
- Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Using Data To Build Business Practice (BSS004-1) Compulsory
- Brand Management (MAR016-2) Compulsory
- Career In Practice (MAR027-2) Compulsory
- Contemporary Issues In Marketing (MAR030-2) Compulsory
- Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
- Interactive Marketing Management (MAR032-2) Compulsory
- Marketing Communications In The Digital Age (MAR021-2) Compulsory
- Continuing Professional Development (MAR027-3) Compulsory
- Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
- Marketing In A Global Context (MAR014-3) Compulsory
- Preparation For Specialist Research Project (MAR029-3) Compulsory
- Specialist Research Project (MAR030-3) Compulsory
- Topical Marketing Communications Practice (MAR031-3) Compulsory
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
Entry Requirements
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 96 points with 80 points from at least 2 A level passes
- At least 96 points with Merit Merit Merit in BTEC Extended Diploma or Distinction Distinction in the BTEC Diploma
- A completed Access to Higher Education Diploma
- Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
The University of Bedfordshire warmly welcomes students from all over the world.
To ensure a smooth application process, we have dedicated pages with detailed information about country-specific requirements. You can find information on our generic entry requirements too, if your county is not listed.
International Foundation Year
For those who do not have a qualification that allows for direct entry to an undergraduate degree, we offer our own International Foundation Year program to enhance your English language and study skills and help you bridge any knowledge gaps before starting your degree. The program is taught on our campus by University of Bedfordshire staff and offers pathways into nearly all of our undergraduate degrees.
English Language
The English Language requirement for this course is 6.0 (with a minimum of 5.5 in any subtest) in IELTS, or an equivalent SELT. Have a look at our webpage for a list of English language qualifications we accept. If you do not have the required level of English for your chosen degree, we offer pre-sessional courses to enhance your language skills before commencing your studies.
We are committed to supporting you every step of the way, so please do not hesitate to reach out to our international admissions team for further assistance. We look forward to welcoming you to our vibrant academic community.
Entry Requirements
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 96 points with 80 points from at least 2 A level passes
- At least 96 points with Merit Merit Merit in BTEC Extended Diploma or Distinction Distinction in the BTEC Diploma
- A completed Access to Higher Education Diploma
- Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
The University of Bedfordshire warmly welcomes students from all over the world.
To ensure a smooth application process, we have dedicated pages with detailed information about country-specific requirements. You can find information on our generic entry requirements too, if your county is not listed.
International Foundation Year
For those who do not have a qualification that allows for direct entry to an undergraduate degree, we offer our own International Foundation Year program to enhance your English language and study skills and help you bridge any knowledge gaps before starting your degree. The program is taught on our campus by University of Bedfordshire staff and offers pathways into nearly all of our undergraduate degrees.
English Language
The English Language requirement for this course is 6.0 (with a minimum of 5.5 in any subtest) in IELTS, or an equivalent SELT. Have a look at our webpage for a list of English language qualifications we accept. If you do not have the required level of English for your chosen degree, we offer pre-sessional courses to enhance your language skills before commencing your studies.
We are committed to supporting you every step of the way, so please do not hesitate to reach out to our international admissions team for further assistance. We look forward to welcoming you to our vibrant academic community.
The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.
The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications, specialist marketing or in-house functions e.g. advertising, client-side brand management, business to business marketing, industrial marketing and for Not for Profit organisations.
Alternatively, you may want to further your studies in specialist areas of marketing communications e.g. corporate communications, media planning, or take a Masters programme including MA Marketing, MSc Marketing Communications, and some MBA programmes.
Marketing provides you with a hands-on approach to gaining skills in a fast-paced marketing environment. You will learn from our academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects.
Lecturer
Fees and Funding
The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the academic year 2022/23 is £13,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The full-time standard undergraduate tuition fee for the Academic Year 2023/24 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the academic year 2023/24 is £14,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
Fees and Funding
The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the academic year 2022/23 is £13,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The full-time standard undergraduate tuition fee for the Academic Year 2023/24 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the academic year 2023/24 is £14,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
Extra Costs
The Business School facilities
We believe that our estate impacts how our students learn and engage. To support this belief we have invested heavily in our facilities to shape the physical and intellectual environment of learning.
Business Pods
Our specially created teaching spaces are designed like modern offices rather than a traditional classroom, including brain storming and boardroom areas, an IT suite and a social area.
Moot Court
Our Moot Court was opened in October 2009 after extensive refurbishment work and the installation of the latest electronic equipment. Reserved exclusively for use by law staff and students, the room routinely hosts lectures and seminars, and is designed to enable communication and group work in class.
Reuters Finance Room
The Thomson Reuters Eikon facility provides trading information for all listed companies around the world. It gathers the essential news, data, analytics, commentary and insights in one place.
Here we use it in making case studies on companies and for building students' portfolio of investment.
Luton Campus Library
The modern library at the Luton campus has everything you would expect from a world-class university – and more.
Opened in summer 2016, its seven storeys building is a landmark for the Luton campus, offering students silent-study rooms, group-work areas, presentation-practice rooms and a café.
How to Apply
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
How to Apply
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
