Key Facts
About the course
This course combines a thorough understanding of theories and practices in the area of media, marketing and public relations, with an insight into the workings of the industries. Half of the degree is dedicated to the study of media; the other half to marketing and public relations.
The course sits in the School of Culture and Communications, however in order to provide the best expertise in all areas, it combines units from two Faculties/Departments:
- Media related subjects, School of Culture and Communications
- Marketing and Public Relations subjects, Department of International Business, Marketing and Tourism
The Media side of the degree aims to provide you knowledge of the social, political and historical dimensions of contemporary media forms and institutions and introduce you to the major schools of critical theory and their relationship to the media and media texts. The course also has an emphasis on practical skills (in the area of radio and written journalism), and it embeds more recent media forms all across the units.
The marketing and the public relations elements of the curriculum cover both theoretical and practical aspects of marketing and PR, and they are also contextualised within some elements of brand management and corporate communications.
The marketing and PR side of the degree aims to provide you key knowledge and business skills to pursue a career in marketing and public relations, to gain knowledge of marketing practices (e.g. experiential and digital), and to develop your public relations counselling and planning capabilities.
Why choose this course?
- Learn how the media works and how it shapes our understanding of the world, helping to prepare you for a career within it
- Learn how marketing and public relations work and how they shape businesses and corporate communications
- Gain personal confidence, the ability to work in groups, and the ability to express opinions and explain concepts creatively and correctly
- Develop practical and academic skills in research, summarising, preparing logical arguments and reports, clear thinking and powers of persuasion, problem solving and analysis.
- Develop responsibility for your own learning and an ability to initiate a research project, making you able to establish working relationships with others.
- Benefit from a course that will prepare you for a wide range of employment opportunities in the creative industries by combining practical and theoretical skills, knowledge in mass communications study as well as in marketing and in the public relations industries.
Unit Information - What will I learn?
Units
- Consumer Behaviour (MAR022-1) Compulsory
- Experiential Marketing (MAR019-1) Compulsory
- Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
- Media Theory And Research (MED012-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Understanding Media (MED004-1) Compulsory
- Account And Media Planning (MAR029-2) Compulsory
- Brand Management (MAR016-2) Compulsory
- Corporate Communications (MAR031-2) Compulsory
- Public Relations And Media Interface (MAR009-2) Compulsory
- The Creative Industries (MED080-2) Compulsory
- Radio (MED021-2) Optional
- The Art And Craft Of Journalism (MED081-2) Optional
- Contemporary Practices And Debates In The Media (MED023-3) Compulsory
- Digital Communications Strategy (MAR013-3) Compulsory
- Pr Ethics And Csr (MAR015-3) Compulsory
- Routes To Market (MED080-3) Compulsory
- Short Dissertation Special Project - Cnc (MED076-3) Compulsory
- Short Practical Special Project - Cnc (MED075-3) Compulsory
- Topical Marketing Communications Practice (MAR031-3) Compulsory
How will I be assessed?
Students are assessed in a variety of ways. The majority of units are assessed through coursework, portfolios, essays, presentations or, in a few cases, exams. Presentations and practice-based activities may be developed as group-work, although you will be assessed individually At level 4 you are assessed on your understanding of the fundamental concepts and disciplines of which media communications, marketing and Public Relations are composed. At level 5 you are assessed on your ability to apply the basic concepts of the disciplines introduced in level 4 to existing controversies and issues on which there is already a body of research and critical opinion. At level 6 you will be required to demonstrate independent powers of judgement, and you will be expected to show an awareness of the major theories and practices of the disciplines. You will progress from well defined briefs to more open-ended and challenging assessments, which culminate in the student initiated level 6 project, which hopefully will combine the areas of media, marketing and public relations.
Entry Requirements
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 80 points with 64 points from 2 A level passes at C or above
- At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
- At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
- A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
Entry Requirements
UK
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 80 points with 64 points from 2 A level passes at C or above
- At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
- At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
- A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
EU
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details
International
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
How will this course improve my career prospects?
Former students now work in communication and PR departments, events management agencies, magazine publishing, journalism, media production and research, digital media production and teaching.
Some former students continued they studies, focusing in areas covered in the undergraduate studies, such as TV Production and Events Management.
Fees and Funding
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year.
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
The full-time standard undergraduate tuition fee for the academic year 2020/21 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The University reserves the right to increase tuition fees by no more than inflation.
Fees and Funding
UK
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
EU
The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year.
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
International
The full-time standard undergraduate tuition fee for the academic year 2020/21 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The University reserves the right to increase tuition fees by no more than inflation.
Extra costs for this course
If you take any optional Radio units, you will be required to purchase small consumable items, such as memory cards and equipment batteries for use in practical activities.
You will also need a pair of semi-professional headphones (not ear-buds) for listening and for digital editing.
Luton Campus Centre
The Campus Centre brings together all our student services under one roof including the Students’ Union and spaces to eat, drink, relax and learn.
There's a large central lecture theatre as well as a range of study rooms & breakout spaces on the upper floors.
Luton Campus Library
The library is a modern 9-storey building dedicated to study and learning.
As well as traditional library provisions it offers individual and group study spaces, a cafeteria on the ground floor and a ‘Study Hub’ offering guidance and workshops on academic writing and research skills to ensure all Bedfordshire students get the help they need to succeed in their studies.
Beds SU
When you join the University of Bedfordshire, you don't just join the university - you also become a member of Bedfordshire Students' Union (Beds SU)!
Beds SU is led by four Student Officers - a President and three Vice Presidents - who are elected annually by University of Bedfordshire students to lead the Students' Union.
We are here to help every student at the University of Bedfordshire get the most out of their university experience. We campaign on issues that you care about, as well as provide lots of opportunities for you to meet new people, develop your skills, campaign for change and try something new.
Aspire Gym
The Aspire Gym has state of the art cardiovascular equipment with smart phone compatibility. There is also an extensive range of fixed resistance machines and a small free weights area.
Changing rooms with showers and lockers are available for members to use.
Luton Campus Accommodation
The University guarantees accommodation to all new students. Fitzroy Court and Wenlock Court, the two main halls of residence, are located on campus so getting to lectures, shopping in town and participating in events and activities is easy.
STEM building
The STEM building is home to courses in the subject areas of science, technology, engineering and mathematics.
Opened in Autumn 2019, its cutting edge facilities provides four computer laboratories; workshops for subjects such as automotive engineering, cyber-security and robotics, along with three large teaching labs, and four specialist containment labs.
How to Apply
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
How to Apply
UK
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
