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Key Facts

Apply Now via UCAS
Start Dates: Feb,Oct
Attendance: Full-time | Part-time
Course Level:Undergraduate
Duration: 3 Years
UCAS Code:P3P2
Campus Location: University Square Campus, Luton

About the course

This course combines a thorough understanding of theories and practices in the area of media, marketing and public relations, with an insight into the workings of the industries. Half of the degree is dedicated to the study of media; the other half to marketing and public relations.

The course sits in the School of Culture and Communications, however in order to provide the best expertise in all areas, it combines units from two Faculties/Departments:

The Media side of the degree aims to provide you knowledge of the social, political and historical dimensions of contemporary media forms and institutions and introduce you to the major schools of critical theory and their relationship to the media and media texts. The course also has an emphasis on practical skills (in the area of radio and written journalism), and it embeds more recent media forms all across the units.

The marketing and the public relations elements of the curriculum cover both theoretical and practical aspects of marketing and PR, and they are also contextualised within some elements of brand management and corporate communications.

The marketing and PR side of the degree aims to provide you key knowledge and business skills to pursue a career in marketing and public relations, to gain knowledge of marketing practices (e.g. experiential and digital), and to develop your public relations counselling and planning capabilities.


  • Learn how the media works and how it shapes our understanding of the world, helping to prepare you for a career within it
  • Learn how marketing and public relations work and how they shape businesses and corporate communications
  • Gain personal confidence, the ability to work in groups, and the ability to express opinions and explain concepts creatively and correctly
  • Develop practical and academic skills in research, summarising, preparing logical arguments and reports, clear thinking and powers of persuasion, problem solving and analysis.
  • Develop responsibility for your own learning and an ability to initiate a research project, making you able to establish working relationships with others.
  • Benefit from a course that will prepare you for a wide range of employment opportunities in the creative industries by combining practical and theoretical skills, knowledge in mass communications study as well as in marketing and in the public relations industries.

Units

  • Consumer Behaviour (MAR022-1) Compulsory
  • Experiential Marketing (MAR019-1) Compulsory
  • Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
  • Media Theory And Research (MED012-1) Compulsory
  • Principles Of Marketing (MAR001-1) Compulsory
  • Understanding Media (MED004-1) Compulsory
  • Account And Media Planning (MAR029-2) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Corporate Communications (MAR031-2) Compulsory
  • Public Relations And Media Interface (MAR009-2) Compulsory
  • The Creative Industries (MED080-2) Compulsory
  • Radio (MED021-2) Optional
  • The Art And Craft Of Journalism (MED081-2) Optional
  • Contemporary Practices And Debates In The Media (MED023-3) Compulsory
  • Digital Communications Strategy (MAR013-3) Compulsory
  • Pr Ethics And Csr (MAR015-3) Compulsory
  • Routes To Market (MED080-3) Compulsory
  • Short Dissertation Special Project - Cnc (MED076-3) Compulsory
  • Short Practical Special Project - Cnc (MED075-3) Compulsory
  • Topical Marketing Communications Practice (MAR031-3) Compulsory

Students are assessed in a variety of ways. The majority of units are assessed through coursework, portfolios, essays, presentations or, in a few cases, exams. Presentations and practice-based activities may be developed as group-work, although you will be assessed individually At level 4 you are assessed on your understanding of the fundamental concepts and disciplines of which media communications, marketing and Public Relations are composed. At level 5 you are assessed on your ability to apply the basic concepts of the disciplines introduced in level 4 to existing controversies and issues on which there is already a body of research and critical opinion. At level 6 you will be required to demonstrate independent powers of judgement, and you will be expected to show an awareness of the major theories and practices of the disciplines. You will progress from well defined briefs to more open-ended and challenging assessments, which culminate in the student initiated level 6 project, which hopefully will combine the areas of media, marketing and public relations.

Entry Requirements

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

T: +44 (0)1582 743500
E: admission@beds.ac.uk

As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

Clicking this card will take you to https://www.ucas.com/ucas/tariff-calculator

Entry Requirements


We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

T: +44 (0)1582 743500
E: admission@beds.ac.uk


As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details


Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team


Former students now work in communication and PR departments, events management agencies, magazine publishing, journalism, media production and research, digital media production and teaching.

Some former students continued they studies, focusing in areas covered in the undergraduate studies, such as TV Production and Events Management.

Fees and Funding

The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year.

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the academic year 2020/21 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Clicking this card will take you to /howtoapply/money/extra-costs/

Fees and Funding


The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard undergraduate tuition fee for the Academic Year 2020/21 is £9,250 per year.

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard undergraduate tuition fee for the academic year 2020/21 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Extra costs for this course

If you take any optional Radio units, you will be required to purchase small consumable items, such as memory cards and equipment batteries for use in practical activities.

You will also need a pair of semi-professional headphones (not ear-buds) for listening and for digital editing.

How to Apply

Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS

EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

You can also apply online

Find out more about how to apply as an International student

How to Apply


Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS


EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form


International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

You can also apply online

Find out more about how to apply as an International student

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