Senior Lecturer in Business Systems and Management

I joined the Business School in January 2015 as a visiting faculty member, became a full-time Lecturer in September 2019 and Senior Lecturer in Business Systems and Management in July 2021.

I have taught in various business-related subjects at the university. Mainly my expertise is in teaching and researching in subjects related to digital technologies, information management, information systems, computer mediated communication, digital marketing and digital business management. 

I have also previously worked as a visiting faculty member at University of Greenwich in the Faculty of Engineering and Science covering modules in Engineering Management courses, mainly involved in teaching and supervising students.

Other References

• LinkedIn
• ResearchGate
• HEFCE Gamification Project

Qualifications

• BA in Business Studies – University of Wales, Institute Cardiff (UWIC)
• MBA in International Business – University of Gloucestershire
• MSc in Marketing and Business Management – University of Bedfordshire
• PhD in Social Media Communication – University of Bedfordshire
  • Thesis title: Message Layering: A grounded theory of overcoming message limitations in social media communication

Teaching Expertise

• E-Business and E-Commerce 
• Information Systems/Information Management 
• Business Analytics/Big Data/Internet of Things (IoT) 
• Business Intelligence/Artificial Intelligence/Machine Learning 
• Online Marketing/Web Analytics/Search Engine Optimisation 
• Cyber-psychology and Online Behaviour 
• Computer-mediated and Social Media Communication  
• Marketing and Brand Management 
• Business Research Methods 

Research Interests

• Information Management/Information Systems
• Big Data/Internet of Things (IoT) 
• Computer-mediated Communication (CMC)
• Social Media
• Cyber Behaviour
• Pedagogical Research (Student Narratives, Gamification/Game Based Learning, Emotions and Affects) 
• Grounded Theory (primarily Classic/Glaserian Grounded Theory) 

Memberships

• Member of the British Academy of Management (BAM) 
• Member of the UK Academy of Information Systems (UKAIS) 
• Chartered Association of Business Schools (CABS), Certified Management & Business Educator (CMBE) 

Journal Publications

• Ahmed, S. and Haag, M. (2016) Entering the Field: Decisions of an Early Career Researcher Adopting Classic Grounded Theory. The Grounded Theory Review, Vol 15, No. 2, pp. 76–93.

Conference Publications

• Ahmed, S. Haag, M. Lal, B. (2020) Moving away from the Norms: Motives for adopting Classic Grounded theory methodology in information systems research. UK Academy for Information Systems (UKAIS) Conference, Oxford, United Kingdom, March/April 31-1st
• Ahmed, S. Henderson, B. Clements, AJ. Kofinas, AK. (2018) Push and Pull Strategies of Learning in Higher Education; Influencing students’ learning journeys, British Academy of Management (BAM) Conference, Bristol, United Kingdom, September 04-06
• Ahmed, S. Henderson, B. Kofinas, AK. (2018) Push and Pull: An approach to directing learning in higher education, Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, United Kingdom, April 24-25
• Kofinas, AK. Romanova A. Ahmed, S. (2018) Coping Cycles and summative assessments: Reflections on assessment regimes, Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, United Kingdom, April 24-25
• Ahmed, S. Henderson, B. Kofinas, AK. (2017) Changes in Business Students’ Feelings during a Unit-long Gamification Study, British Academy of Management (BAM) Conference, Warwick, United Kingdom, September 05-07
• Clements, AJ. Ahmed, S. Henderson, B. (2017) Student Experience of Gamified Learning: A Qualitative Approach, 11^th European Conference on Game-Based Learning, Graz, Austria, October 05-06
• Ahmed, S. and Haag, M. (2017) Emoji – What is Their Purpose? A Study of Effective Communication on Facebook, 4^th European Conference on Social Media (ECSM), Vilnius, Lithuania, July 02-04
• Kofinas, AK. Tsay, C. Ahmed, S. (2017) Terror Management & Gamification in Higher Education Assessment”, Learning, Teaching & Student Experience 6^th Annual Conference, Chartered Association of Business Schools (CABS), Bristol, United Kingdom, April 25-26

Workshops

• Ahmed, S. Henderson, B. Kofinas, AK. (2018) “A sentiment analysis of playful engagement in management learning”, CLE Workshop: “Play, Creativity and interdisciplinary teaching”, Luton, United Kingdom, March 8^th
• Kofinas, AK. Schwabenland, C, Tsay, C. Ahmed, S. (2020) “Equality, Diversity and Inclusivity using Lego (R) Serious Play (R)”, Greenwich, London, United Kingdom, January 10^th

Contact Details

T: +44 (0) 1582 743052
E: sajeel.ahmed@beds.ac.uk