Dr Toritseju Rita Pessu

Senior Lecturer in Management

I joined the Business School in May 2022 as a Senior Lecturer in Management. Before joining the University of Bedfordshire Business School, I worked in the Department of Strategy, Management and Marketing, Birmingham City University as a Lecturer in Business. I also lectured in the School of Strategy and Leadership, Coventry University as an Assistant Lecturer in International Business. Prior to my academic career, I worked in the field of sales and marketing for 9 years with companies operating in both the United Kingdom and Nigeria.

My main research interests lie in the broad fields of international business, entrepreneurship and strategic management of SMEs, consumer behaviour, inter-organisational relationships, creating shared value, qualitative studies, developing economies, and emerging markets.


  • PhD in Business and Management – University of Bolton.
  • MSc Management – Glyndwr University.
  • Certificate in Preparation for Education and Training – University of Bolton.
  • BSc Environmental Biology – University of Reading.
  • Diploma in Computer Studies - Litmus Computer Academy, In Affiliation with Delta State University Consultancy, Nigeria.

Membership of Professional Bodies

  • Fellow of the Higher Education Academy (FHEA)

Teaching Expertise

  • International Business Management
  • Cross-Cultural Management
  • Entrepreneurship
  • Business Research Method
  • Analysing Qualitative data
  • Business Management

Research Interests

  • International Business
  • Entrepreneurship and strategic Management of SMEs
  • Consumer Behaviour
  • Inter-organisational Relationships
  • Creating Shared Value
  • Qualitative Studies
  • Developing Economies and Emerging Markets.

Previous Roles

  • Lecturer in Business - Birmingham City University
  • Assistant Lecturer in International Business – Coventry University
  • Resolutions Agent – Domestic and General
  • Independent Sales Advisor – My Style Marketing
  • Marketing Assistant – Edema Petrol Chemical Company


  • First Academic Doctor from the New Institute of Management, Great Manchester, United Kingdom.


Research Publications

  • Pessu, T.R. and Agboma, F. (2018) Dwarfed Giant: Impact of Trade and Related Policies on SMEs in the Nigerian Textile Industry. International Journal of Academic Research in Business and Social Sciences, 8(6), pp. 602 - 629.
  • Pessu, T.R. and Agboma, F. (2019) Undwarfing the Giant: A Shared Value Approach. International Journal of Academic Research in Business and Social Sciences,9(6), pp. 478 - 500.
  • Pessu, T.R. (2019) Understanding Research Paradigms: An Ontological Perspective to Business Research. IOSR Journal of Research & Method in Education, 9(4), pp. 38 – 40.

Conference and Symposium

  • Pessu, T.R, Tabassum, N. & Tama, C. (2019) Dog Eat Dog World in the Workplace: A case of the Nigerian Banking Sector. In: Oxford Women’s Leadership Symposium, July 31- August 2, Green Templeton College, University of Oxford, Oxford, UK.

Contact Details

E: toju.pessu@beds.ac.uk


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