Centre for International Business and Marketing (CIBAM)

Research with an inter-disciplinary perspective

Research at CIBAM takes an inter-disciplinary focus that stretches from International Business to Social psychology, Marketing and Destination studies, and several other disciplines. The inter-disciplinary perspective constitutes a key feature of research at CIBAM. More specifically, CIBAM has a strong interest in and encourages research on place and product branding, issues of image and identity, cross-cultural consumer behaviour, international business and entrepreneurship, and marketing communications, in both traditional and digital contexts.

Research active staff

Research at CIBAM is supported by research active staff who publish world-leading research. Staff regularly publish in peer reviewed journals and books, as well as participate in national and international conferences. The centre also supports doctoral research with a growing cohort of research students engaged in inter-disciplinary research. Research at CIBAM is part of a larger research culture that is reinforced by a well-established research training system at both research centre and institute levels.

Enquire about research degrees

By telephone
During office hours
(Monday-Friday 08:30-17:00)
+44 (0)1582 489056

By email

How to apply for a research degree

For all the information you need on how to apply for a research degree and to make sure you fulfil the entry requirements visit our 'How to apply' page

You should have a good honours degree (2:1 or above) or masters degree or equivalent in the relevant subject area.

International applicants should be aware of our English language requirements