Select your course options:
Summary:
Applying through UCAS? Apply here (N2B1)
Course Code: N2B1
Applying through UCAS? Apply here (N2DF)
Course Code: N2DF
Where Are You Applying From?
How Would You Like To Study?
When Do You Want To Start Your Studies?
Which Campus Would You Like To Study At?
Which Options Would You Like With Your Course?
Why choose the School of Leadership and Management
We are 1st in the UK for successful graduate social-enterprise start-ups still trading after three years; 2nd in the UK for all business start-ups (HESA, 2024).
In 2023/24, our Business School students engaged with real-life businesses around 7,000 times, using their knowledge and skills to support live projects.
Our student-led Marketing Club is run in association with the Chartered Institute of Marketing (CIM).
About the course
This course equips you with the knowledge skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in general business management subjects such as strategy, policy, design, innovation and entrepreneurship. You explore how business has evolved in recent years as well as studying the transformational practices that are reshaping current business models, particularly sustainable business practices.
Our other Business Management pathway options are:
Business Analytics
Finance
Human Resource
International Business
Law
Placement
Facilities and specialist equipment
- New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills
- Our London Stock Exchange Group (LSEG) trading room, where you can react to live ‘stock-market’ data
- Semrush software so you can practise your digital marketing skills for campaign management
- Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice
- Use databases such as the Institute of Data and Marketing (IDM)
- Access to Sage, Refinitiv Workspace (Eikon) and the econometrics software STATA
- Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform
Your student experience
Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year.
Learn from research-driven academics actively involved in consultancy work.
Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.
Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working.
Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.
Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing.
Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
What will you study?
Studying our Business Management with Digital Marketing BSc (Hons) course will equip you with in-depth skills and knowledge in the combined areas of business management and digital marketing. Embedded within the course design is an opportunity for you to develop research skills, employability skills, analytical and problem-solving skills, professional and responsible behaviours, and be transformed into knowledgeable and effective managers in any working environment. This course will enable you to keep up with the changing trends and technologies influencing marketing. In your first year, you will receive support in Beginning your Professional Business Journey that will help to ease your transition into university and provide an insight into professional business environments. In Evolution and Revolution of Business, you will explore how businesses operate, develop, progress and impact society while examining how certain business trends have evolved over time. At the same time, Applied Numeracy for Business will give you the confidence to develop the mathematical and numerical skills used for decision making and problem solving for businesses. To diversify your learning, you will also be provided with a range of skills for leadership, entrepreneurship, marketing, management analysis, strategy setting and finance in our Management in Practice unit.
In your second year, Data and Research Methods for Business will provide you with the knowledge and skills to conduct research and analyse data in a business context. You will then explore marketing concepts in more depth in Marketing Communications in the Digital Age, that will introduce you to theories of communication, advertising and public relations. You will study how brands use marketing communications to reach their target audiences, including using newer forms of promotion such as viral marketing, social media and AI. In terms of career development, our Employability and the Future Workplace unit will support you in developing the skills needed to prepare for interviews, psychometric tests and assessment centres. In addition, when working in business, it is also important that you build on your employability skills such as teamwork, time management, presentation and communication. This is where our Managing Business Complexity unit will support your development of these skills while exposing you to real-life, complex business issues and how to create viable solutions for clients based on this.
Moreover, if you have an interest in working in Small to Medium Enterprises (SME’s), our Marketing for SMEs unit will allow you to develop the creativity, customer relationship and content creation skills targeted towards the development of SMEs. Another crucial skill in the business world is risk management, and this is where our Risk and Responsibility unit will develop your understanding of business challenges, responsible management and business ethics in a global context. Here, you will learn to apply risk management frameworks and risk mitigation strategies across systemic, financial, operational and strategic risks. Finally at Level 6, from an international perspective, our Marketing in a Global Context unit will also enable you to analyse, create and implement global marketing strategies to improve company performance and competitiveness. Among other key business elements, you will explore the role of technology in areas of digital business including business models, internet marketing, customer relationship management, web analytics and cybersecurity in our Digital Business unit.
How will you be assessed?
Assessment information for this course will be made available soon. Please check back for updates.
Careers
The course opens opportunities for you to become a general business manager or operations/project manager. You can also develop your career in your specialist area moving into human resources; digital and e-business; financial analysis; international operations; and business analytics.
You may like to progress to a related taught Master’s courses such as our Business Administration (MBA) MSc Project Management and MSc Sustainable Management. We also offer research degree opportunities.
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
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