Units

• Business Dissertation (MAR042-6) Compulsory
• Digital Analytics And Online Customer Experience (MAR050-6) Compulsory
• Information Systems (BSS055-6) Compulsory
• Marketing And The Digital Future (MAR039-6) Compulsory
• Performance Achievement Planning (BSS072-6) Compulsory
• Strategic Management (BSS050-6) Compulsory

The knowledge and concepts acquired during the four periods of block teaching along with a number of highly important transferable skills will be combined and evaluated during the writing of the final piece of work, the master's capstone experience unit. When students progress to the Master's capstone stage where they can choose one of the three options - Business Dissertation, Business Live Project, and Professional Practice. Regardless of which masters capstone experience they opt for, they will have to produce an individual, independent piece of work (dissertation/business report). Students will have to identify the research question or problem under investigation, review relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss their findings and make recommendations. All capstone options are evaluated as equivalent based on the unit learning outcomes. This final unit will enhance student ability to produce an independent piece of work and it will provide them with an opportunity to show the creativity and independence required in the workplace by holders of postgraduate degrees. Student contribution to own learning is pivotal. While the main concepts and theories might be following the structure of a textbook, students will expected to do a substantial amount of reading themselves. It is essential that, in order to maximise the educational benefit and to derive the best experience, students must make optimum use of the time provided for individual learning. Direct contact times will be highly interactive and student preparation in advance is a key element for success. Starting in induction week students will prepare for what will be an intensive delivery which will then be followed by their own individual learning and assessment. The Lecturers who will deliver this Course are active researchers and will guide students through this process by exposing them to the latest developments of the relevant subjects. Research-informed teaching is the basis for transforming a course into a unique student experience in an area of knowledge which is very dynamic in its evolution. Additionally, active external engagement though for example guest lectures, real-world projects, and industrial visits will provide the opportunities for students to integrate theory and practice. Besides the knowledge of theories and concepts and their application to real life business situations, four basic elements have been used in developing this course. Critical and creative thinking should be part of every postgraduate course. Students will be encouraged to receive, discuss and evaluate across all Units. They will also participate greatly in developing their own learning through independent and guided reading and they will be encouraged to share their views, ideas and knowledge. Systemic thinking will be greatly promoted. A postgraduate student in Information Systems Management should understand that all theoretical ideas and their applications are not independent of the world we live in and should be interconnected when trying to analyse information systems and their relationship to strategy. The ability to decompose and synthesize will be a key factor in achieving this and it will be developed in all Units. Finally, collaboration at all stages of this course will be required, either informally in the context of class discussions, or when formative group assessments have to be prepared. Along with sharing their ideas and contributing to their team, students will learn to appreciate the importance of being dependable.