On 10 October 2025, researchers from the University of Bedfodshire Business School (UBBS) and WSB-DSW MERITO met online to exchange research interests and explore potential areas for collaboration.

The meeting, which featured presentations from eleven UBBS staff members and seven colleagues from WSB-DSW MERITO, provided an excellent opportunity for participants to share their current research, identify overlapping themes, and discuss possibilities for joint projects and publications.

The meeting was led by Professor Yanqing Duan (UBBS) and Paulina Witomska (strategic partnership director, WSB-DSW MERITO).

This initial session marked an important step in strengthening academic cooperation between the two institutions. Building on the discussions, researchers will now connect individually to align their research interests and develop more focused plans for collaborative activities in the coming months.