Our Events

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Past events

A selection of our previous discussion events with invited speakers.

On 5 November 2019 we welcome an award-winning marketer from Certsure LLP to take us through the journey of their innovative B2B campaign which resulted in a 21% increase in market share, a 104% increase in revenue and an ROI of 19:1.

The campaign also won numerous industry awards including:

  • Four awards at the Construction Marketing Awards in 2018
  • Two Global awards at Eventex 
  • The Best Customer Experience Strategy and the prestigious Chairs Award at the Chartered Institute of Marketing Excellence awards in 2019

Loved or loathed, Jeremy Clarkson has been the BBC's most valuable personality for some years, generating many millions for BBC Worldwide through the sale of Top Gear series and other events across the globe. But is it too risky to align your product with one personality?

Join Professors in Management Practice Stephen Hyde and Colin Bradshaw to discuss this topic.
These are discussions - not lectures - and participation from attendees is very much encouraged.

Mergers, takeovers and disposals are in the business headlines every week but what is it actually like to be involved in a takeover battle and its aftermath?

Join Professor in Management Practice Stephen Hyde and David Maddocks, Global Pricing and Reimbursement Director, Diabetes at Astra Zeneca to discuss these matters and hear particularly about David's experience of Pfizer's ultimately unsuccessful bid to acquire Astra Zeneca.

Not everyone is lucky enough to be an accountant! There are even a few people who are not sure they want to be an accountant! But, get those exams out of the way and the world is your oyster. All sorts of business opportunities can open up for you and most of them don't involve slaving over a hot calculator!

Join in our discussion about life in the real business world with Professor in Management Practice Stephen Hyde and Allan McNab, who has held senior management roles in Thomas Cook, Trinity Mirror, Smith Kline and Coopers & Lybrand Consulting and was President of CIMA.

When your business is having cash-flow problems life isn't easy. Management can have sleepless nights, worried about whether the payroll can be paid this month and whether the business will actually survive. It can also lead to radically improving how the business works and ultimately a better future.

Join in our discussion about life in the real business world with Professor in Management Practice Stephen Hyde, who has had his share of managing businesses short of cash, and Andrew Pickford, Relationship Manager at Barclays Bank.

Business executives all have people to manage in their teams. This can often be daunting, especially when difficult decisions have to be taken - redundancies, under-performance, relocation etc.

Join in our discussion of how things go in the real business world. With Professor in Management Practice Stephen Hyde (over 30 years management experience in large companies such as Tesco and small ones such as Emma Bridgewater) and Senior Lecturer in HRM Sarah Jones (ex HR Manager at Thomsonfly/Britannia Airways.)​

The UK arguably has led the world with its combination of bricks and mortar and online retailing. So what happens here could be happening soon elsewhere around the globe.

Grocery giants like Tesco, Sainsbury and Morrisons have been battered by limited range discounters; non-food retailers have had to transform themselves - eg Argos and Dixons.

Some see this simply as the result of recession and the growth of online retailing but is there something more fundamental going on? Strategy directors, please step forward..!


University of Bedfordshire Business School
Vicarage Street
Bedfordshire, UK

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