Associate Dean Teaching, Learning and Student Experience

Before joining Bedfordshire in February 2018 as Head of Department I was MBA Director at University of Westminster and before then at Oxford Brookes University. My MBA directorships spanned eight years and included leading complete programme redesigns and resulted in the Westminster MBA being shortlisted for an AMBA Innovation Award in 2018 and the Oxford Brookes Global MBA being globally ranked as 5th best Online and Distance MBA by QS Top MBA in 2015.

My teaching began in 1996 on a part-time visiting basis teaching professional body qualifications. It subsequently expanded to include working with a broad range of students within Further Education, Higher Education, overseas and private institutions. I have also worked within educational publishing and designed and lead Masters and professional programmes for globally located professionals.

My role at Bedfordshire brings together a number of strands of interest including transnational education and meeting the needs of off-campus students working at a distance through the use of effective learning technology. My commercial experience prior to moving into the University sector includes marketing and operations based roles within the FMCG and consultancy sector on both client and agency sides. I have maintained commercial links through a variety of continued consultancy projects and strive to embed practice based elements into all teaching and learning.

Other References

• Twitter

Qualifications

• PGCE: Post Compulsory Education – De Montfort University
• PhD – Open University Business School.Thesis title: An Investigation into Consumer-Brand Relationships. Case study based research within commercial airline and branded hair salons. The research combined branding, relationship marketing, consumer behaviour and social psychology to investigate the role of brands as relationship building devices.
• MSc Marketing Management – Cranfield University
• BSc (Hons) Business Management – Kings College London

Membership of Professional Bodies

• Senior Fellow HEA

Teaching Expertise

Executive education short courses, MBA and Level 3 to Level 7 in the following subject areas:

• Marketing
• Strategic Management
• Operations
• Consultancy Skills
• Research
• Enterprise and Innovation
• Board Readiness

Research Interests

• The impact of corporate psychopaths on the brand
• Board development

External Roles

• Series Editor for Henry Steward Talks – The Director As...
• MBA External Examiner
• External Examiner – Centre for Policing – Open University
• Adviser to several SME start-ups and charitie

Previous Roles

• MBA Director – Westminster Business School
• MBA Director – Oxford Brookes University
• Publishing and Courses Manager – BPP Learning Media
• Commissioning Editor and Author for professional body ranges – BPP Learning Media
• Seconded Lecturer – BPP Business School and BPP International
• Subject Lead for CIM and HND strategy and marketing pathways - Bedford College
• Brands and Insights Manager – Jordan’s Cereals
• Course Team Author – Marketing in a Complex World – The Open University Business School
• Lead CIM Tutor – North Hertfordshire College
• Advertising and Marketing Executive – AL Marketing Communications
• Researcher – The Gallup Organisation
• Intern – The Gallup Organisation

Contact Details

T: +44 (0)1582 489725
E: kellie.vincent@beds.ac.uk